All aspects of GAN’s philosophy and approach are user experience focused; internal and external user experience.
We believe that our internal team and clients are just as important as the audiences that we connect with. GAN is dedicated to 3 simple rules regarding how we interact with our team and the teams of our clients:
• Do your best
• Do what is right
• Show others you care
This always allows us to focus on the work rather than internal conflict and to deliver our best work.
All of our work begins with understanding your needs. What are your goals? Is something getting in the way of success? Is your brand looking to change its image or positioning? Need a full brand strategy built out? We've got you covered. Looking to expand into new markets or to take advantage of new media? We've got you covered there too. We'll customize our program based on the needs and maturity of your brand.
And of course, no real marketing plan can be formed without an understanding of the needs of the consumer:
• What are they looking for?
• How do they find it?
• How do they consume it?
• How do we help them continue to engage with the organization?
GAN’s approach is design thinking based. This is an agile process with constant adjustments and enhancements based on input from the client and their user base. This allows essential insights to enhance or even change the direction of development that was initially based on years of experience; while we believe our experience has considerable value, we accept change as an integral part of growth and success.
Though the process is essential, so are invention and creativity. The GAN team constantly works to develop new ways to reach our clients’ audiences. Decades of experience give us a unique view of the advertising landscape that allows us to see new opportunities while maintaining brand identity and messaging.